With the urgency of today

Abstract

Last July 29th was the 2021 day of the ecological overdraft of the Earth. It is a calculation that alerts us since 2006 about the moment in which the biological resources that our planet is capable of regenerating in a year are exhausted. That is, we are living on credit, at the expense of future generations. It is time to use our tools, our creativity and our particular way of thinking, doing and creating, to propose innovative answers to the complex problems that surround us. The invitation is to integrate design thinking into the resolution of global challenges. We propose these pages to start that urgent conversation. Time is running out. And the minute to add creatives into the team is today.