Leading businesses through design

Abstract

With the idea of inspiring, connecting, and orchestrating innovation, not only through science and technology, the Anacleto Angelini UC innovation center, has recognized design as source of value creation. Consequently, its first initiative in this area was to bring to Chile the Design Leadership Program of the Design Council of the United Kingdom. Ellie Runcie, director, future programs, explains how using design strategically is helping companies transform their prospects for success.