Innovate seems better word than design (although the latter is indispensable for the first)

Main Article Content

Álvaro Javier Magaña

Abstract

How can the design discipline stimulate organizations to reflect on themselves and their way of doing things? Designers must constantly preach that their work is not limited to the proposed result, but that each of their interventions in an organization puts in value innovative capabilities.

Article Details

References

The Balanced Scorecard: Measures That Drive Performance. Robert S Kaplan y David Norton. Harvard Business Review. 1992.

Emad A. Awadallah y Amir Allam International Journal of Business and Social Science. Vol. 6, No. 7; Julio de 2015. (http://ijbssnet.com/ journals/Vol_6_No_7_July_2015/9.pdf )

Diario La Tercera del 1/12/2014. www.latercera. com/noticia/solo-una-de-cada-cuatroempresas- chilenas-invierte-en-innovacion

Emol. 30/01/2017. www.emol.com/noticias/ Economia/2017/01/30/842436/Inversionen- ID-en-Chile-sube-44-pero-todaviaes- la-mas-baja-de-los-paises-OCDE. html - El Mercurio. http://impresa. elmercurio.com/Pages/NewsDetail. aspx?dt=2017-01-30&dtB=30-01-2017%20 0:00:00&PaginaId=6&bodyid=2

Datos al 2014 de la United Nations Educational, Scientific, and Cultural Organization (UNESCO) Institute for Statistics. Citado por el Banco Mundial en su sitio http://databank. worldbank.org

"La crisi consiste appunto nel fatto che il vecchio muore e il nuovo non può nascere: in questo interregno si verificano i fenomeni morbosi piú svariati". Quaderni del Carcere. Volume primo Quaderni 1-5, Giulio Einaudi editor, 1975. En Castellano: Cuadernos de la Carcel. Pasado y Presente <34>. Ediciones Era, 1981.

“The question is,' said Humpty Dumpty, 'which is to be master — that's all". Alicia a través del Espejo. Lewis Carroll. 1871.