Croí: Un proceso para una enseñanza fundamental y responsable del diseño de la comunicación gráfica
Barra lateral del artículo
- valores
- objetivos
- desarrollo del comportamiento
- enseñanza del diseño de comunicación gráfica
- responsabilidad
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Resumen
La investigación ha demostrado que abordar los valores y las convicciones personales es crucial hacia una educación duradera para el Desarrollo Sostenible. Sin embargo, en la literatura acerca de la educación para el diseño de la comunicación gráfica hay escasez de teoría y procesos centrados en los valores. Este artículo presenta un novedoso proceso de pensamiento y acción sobre valores personales denominado Croí (pronunciado Cree) que puede utilizarse como precursor de la educación para el desarrollo sostenible en la enseñanza del diseño de la comunicación gráfica. Croí pretende estimular las transiciones sostenibles alterando el desarrollo del comportamiento. A lo largo de cinco años, se llevaron a cabo cinco rondas de investigación-acción con educadores y estudiantes de tercer ciclo para explorar cómo Croí podía facilitar el diseño de valor (o fundamental). El objetivo general fue fomentar el diseño sostenible de la comunicación gráfica. Se resume brevemente el prototipo inicial de Croí desarrollado en los ciclos uno y dos, haciendo hincapié en los ciclos tres, cuatro y cinco, en los que se siguió desarrollando y evaluando Croí. La recolección de datos incluyó notas de campo del investigador, entrevistas semiestructuradas y reflexiones escritas, analizadas mediante análisis temático. Los puntos clave del debate incluyen los elementos fundamentales del proceso, el impacto de Croí en el pensamiento y la acción fundamentales y en el pensamiento y la acción responsables, y su potencial para facilitar el desarrollo del comportamiento. La investigación concluye que Croí fomenta el pensamiento y la práctica fundamentales y responsables, aumentando la probabilidad de una práctica responsable. Ofrece a los educadores una forma innovadora de facilitar el desarrollo plural, práctico y fundamental de los estudiantes de diseño de comunicación gráfica, lo que puede influir en el cambio de la profesión. Croí no es una panacea para el complejo problema del desarrollo sostenible, pero proporciona una base novedosa y significativa para alterar comportamientos.
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