Sustainable design: from the ethics of consumption to the ethics of production

Main Article Content

José Miguel Plaza Parrochia
Antonia Clemencia Necochea Puelma

Abstract

The controversial concept of ethical consumption has been profusely associated with design practice in recent decades. However, on many occasions, its implementation is assumed as beneficial in the definition of all kinds of design projects without considering the nuances and/or considerations regarding its social, cultural, and productive implications. This paper seeks to help remedy the uncritical adoption of ethical consumption in design practice. To achieve this objective, we performed a multidisciplinary bibliographic discussion that exposes valuable background information to generate an argued position regarding ethical consumption and its link with the logic of sustainable design. The results derived from the analysis of the existing literature suggest an early positioning of the designer's participation in the design process. Finally, some possible ways of disciplinary confrontation of the environmental crisis that could generate higher levels of innovation are proposed.

Article Details

Author Biographies

José Miguel Plaza Parrochia, Universidad Andrés Bello

José-Miguel Plaza is an industrial designer from Universidad Diego Portales. He is dedicated to designing exhibition stands and furniture for public and private entities and founded the brand Rizoma Estudio. In parallel, he completed a Diploma in Cultural Heritage at the Pontificia Universidad Católica de Chile and a master’s degree in art history and theory at Universidad de Chile. Currently, Plaza works as a professor, researcher, deputy director of Submarine Magazine, and academic secretary of the School of Design at the Universidad Andrés Bello.  

Antonia Clemencia Necochea Puelma , Universidad Diego Portales

Antonia Necochea is a graphic and strategic designer. She founded Gracia Diseño and worked as head of Marketing at ProChile. In addition, she has led multiple projects in brand identity, strategy, and critical discourse. Necochea currently works as an academic in design schools and a researcher in design education and critical speculative design. She views design as an attitude rather than a profession. She delves into the complexity of each project with a critical and systemic approach. 

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